Trademarks are distinctive signs which identify certain goods and services as those being produced by a specific person or enterprise. Since trademarks help consumers identify and purchase products or services because of the nature and quality indicated by its unique trademark, Exemplar deeply cares about its clients’ success in the industry against other competitors, and will help them to develop strong, unique trademarks that can sustain market pressures. Exemplar will educate its clients on the importance of choosing a strong trademark, and will assist its clients in searching the trademarks records nationally and internationally, filing for trademark protection with the appropriate national or regional office, and handling disputes between third parties who claim similar or identical rights.

Copyright Law provides the basis for enabling authors and creators to legitimately seek and receive economic and reputation benefits for the use of their original literary or artistic works, thus enabling them to support themselves from their creative activities. In its efforts to boost entrepreneurs’ lifestyles and roles in the community, Exemplar encourages entrepreneurs to properly take advantage of copyright protections in order to both generate personal profits in terms of economic and moral rights, and add value to the marketplace in terms of increasing product variety and choice for consumers. Exemplar will assist you in creating copyright protection, and will help copyright owners develop business opportunities to leverage their copyright like securing lasting revenue streams from a bundle of copyrighted creative works.

Any confidential business information which provides a competitive advantage may be considered a trade secret, and an unauthorized use of that information is most likely regarded as an unfair practice. Here at Exemplar, our expertise regarding trade secret protection spans a variety of legal protections, including and not limited to, unfair competition, specific provisions in case law, and protections of confidential information. Exemplar’s specialty regarding trade secret protection encompasses reviewing and advising businesses on their sales methods, distribution methods, consumer profiles, advertising strategies, lists of suppliers and clients, and manufacturing processes. Exemplar protects and defends its clients’ against misappropriation of their trade secret information through industrial and commercial espionage, breaches of contracts with employees, manufacturers, suppliers, and customers, and breaches of confidence.

Licensing your intellectual property will most likely provide a business with the best return on its investment, and Exemplar will advise all clients with IP on the best way to maximize the return of the licensing agreement, and will help the IP owner to determine the appropriate royalty fees. The IP experts at Exemplar will assist the business owner in determining: the value of the invention in terms of size of the market, novelty, and potential gross margin, knowing the potential of the licensee in terms of economic advantage, strategic value, and ease of product integration. Exemplar will assist its clients in considering which type of licensing agreement is appropriate, and will structure the agreements based on the licensee’s strengths and market and geographic presence, in order to maximize the business’ return.