Most business law is based on common sense, which means you can buy food, a car, or a microwave without the help of a lawyer, but common sense certainly does not apply to intellectual property. IP is quite a valuable business advantage, and creating protection of it must also be given the proper value; Exemplar places important stress on the fact that not creating valuable IP is an inexcusable business mistake—- and one in which often only minor steps are required to create it. Afterall, Coca-Cola, MacDonald’s, IBM, and Microsoft would most likely only be half as successful or worse had they not invested time, effort, and money into their highly valuable business assets to create such monumental financial, reputation, and competitive advantages in their industries. Exemplar places stress on a company’s developing an IP estate, which inherently increases the not only the value of your product or invention, but the value of your company and earning potential as a whole. Protecting intellectual property should not be thought of as a single event to maximize its value, but Exemplar encourages its clients to think of IP protection in the overall context of their business strategies.
The Exemplar team strives to increase all clients’ business success through providing expert legal advice regarding creating valuable, profit maximizing intellectual property rights. Exemplar assists companies in protecting IP through registration of copyrights, trademarks, trade dress, business method, utility, and design patents, negotiating and drafting IP assignments and non-compete agreements between company employees and independent contractors, creating and sustaining formal trade secret protection, and drafting contracts between employees, suppliers, manufacturers, and customers. IP affects every company’s assets, from the initial development through sustaining a multi-million dollar international business, and Exemplar’s business and legal expertise to create and sustain IP protections for its start-ups and established companies alike creates sustained longevity and success for each of them in the marketplace.
