Businesses can create disruptive impacts in the market and industry as a whole by implementing an unexpected / revolutionary business strategy or model. Since disruptive technologies often create competition from an unexpected direction, they are particularly threatening to the leaders of an existing market. Businesses intend their disruptive technology to dominate an existing market, move up in market level, or improve a product or service by designing for a different set of consumers. Exemplar provides both business and legal assistance to businesses in their development of either disruptive or sustainable technologies, and provides suggestions for performance improvements to ease entry into new markets or threaten leaders of existing markets.