LOHAS—- NOPE!, it’s not another energy drink / weight loss diet routine … LOHAS is a lifestyle change for businesses and individuals otherwise know as: Lifestyles of Health and Sustainability. Businesses nationally and internationally are leveraging LOHAS as a way to understand the consumption preferences of a growing number of people who care deeply about their personal, community, and planetary wellbeing, and who are willing to spend more for certain products from companies who share their same “green” values. It is important to note that while this general theme floats throughout LOHAS globally, there can be significant regional differences relating to local cultural, economic, environmental, and social nuances. Some LOHASians express their LOHAS values through organizing outdoor experiences because they seek a connection with the landscape and have a concern for social issues such as clean water, and care for indigenous wildlife. Here at Exemplar, helping businesses become more LOHASian will be the key to a environmentally healthy sustainable future.

One key theme emerging is that LOHASian consumers want to buy products depicting a certification providing that the product lives up to its LOHASian claims. Small and medium-size enterprises comprise only one sector where serious efforts have been made to address the needs and desires of LOHASian consumers relating to their personal and planetary health and wellness. In most cases, businesses are the key to both LOHASian innovation and awareness. Exemplar assists its clients in transforming their businesses into the LOHASian state of mind through re-vamping their production (facilities and packaging) to become more eco-friendly, contracting with third party manufacturers and vendors which exhibit eco-friendly behaviors, and developing effective business and marketing strategies to reach many LOHASian consumers.