Clients have a general mistrust of hourly billing, said panelist Christopher Marston, whose firm, Exemplar Companies Inc., has successfully implemented a value-pricing model.  Fees there are based on the value of the service provided to the client, rather than the time expended to complete the service.

In November, 2009, the American Bar Association (ABA) recognized Exemplar as Legal Rebels.  Recognized among a select number of innovators in the legal industry, Exemplar’s CEO, Christopher Marston, was profiled to discuss the building of the professional services “Firm of the Future” now known as Exemplar.  In the article, Marston explains the genesis of the idea and the building of a innovation-leading firm.  This story includes a customer perspective on the Exemplar “experience”. Check out the story at the ABA:

ABA Legal Rebels: Exemplar Profile
http://www.legalrebels.com/posts/chris_marston_new_business/